Wednesday, September 24, 2014

Stainmaster is Polyester???

Since when is Stainmaster a polyester?

Maybe it's been out for a while but I just came across a carpet that was Stainmaster brand but wasn't a nylon! Huh?

Stainmaster has always been a nylon carpet. Stainmaster had exacting standards that included: it must be a nylon fiber, at least 28 oz face weight and was made with nylon 6.6 (which is a certain type of nylon yarn that would clean easier)! So I was flabbergasted to see a Stainmaster that was polyester. Plainly they are using the Stainmaster brand to generate more sales since polyester yarn is cheaper than nylon and they were probably losing market share.

So out comes Stainmaster polyester. Hmmmm.....it probably won't wear as good or be as resilient as the original Stainmaster but why let those facts get in the way of more sustained future sales, eh?

Nuff said I guess.......



Jeff Dean
Dover Floor Covering
www.doverfloorcovering.com

Monday, September 8, 2014

Are All Flooring Installations Created Equal?

A common misconception in the flooring industry is that all floor companies are created equal and the thing that sets them apart is price.

Price is important but is it the most important? Of course not. I've run across people that assume when you are comparing flooring that the price should dictate where they buy their floors. They assume if the floors are the same (same brand) that everything else is equal. Nothing could be further from the truth.

Good installers are hard to find. They need to have 3 traits that will make them good installers.
  • They must be reliable and show up when they are supposed to
  • They must be great at actually installing the flooring
  • They must be good with the customers. After all, they are in their house

You can find plenty of flooring installation contractors that have one or two of those traits but finding installation crews with all three traits is rare indeed. I've been in the floor covering business for over 37 years now and I've probably met 6 carpet installers that I would hire or use in my own home.

Beware the low cost flooring retailers and big box stores. They DO NOT hire the best. They hire by cost structure only. Is that who you really want in your home installing your new flooring. The lowest cost installation crews available?

Just something to think about......



Jeff Dean
Dover Floor Covering
www.doverfloorcovering.com